BUSINESS, SOCIETY AND PUBLIC POLICIES IN HIGHER EDUCATION

Abstract

Public policies, entrepreneurship and innovation are essential aspects for the development and improvement of higher education, since these factors are important to guarantee that educational institutions can achieve their objective of producing citizens who can face the challenges of today's society. However, they also face several challenges that can limit their effectiveness and success. Responding to these challenges requires effective solutions to foster innovation and entrepreneurship in education, thus, the formation of an alliance between educational institutions and companies can strengthen cooperation and the exchange of resources and knowledge. Under this premise, strategic alliances between global multinational corporations and higher education institutions have increased dramatically in recent years to solve complex industrial problems of great commercial or social importance through cooperative associations. It is also important that public policy focus on investing in state-of-the-art technology and training teachers to adapt to changes in labor and education markets, so generally speaking, a widely recognized strategic and collaborative approach can overcome the complexities and challenges of educational planning and achieve sustainable improvements in the quality of education.

Keywords: Company, society, public policies, higher education.