DIAGNOSIS TO DEVELOP A QUALITY MANAGEMENT SYSTEM FOR THE CULTURAL PROMOTION OF JULCUY

Abstract

The last decade Ecuador has increased the intentions of each economic and productive sector, regarding the establishment of development policies to promote sustainable growth; By promoting the tertiary sector of the cultural industry, subsectors such as tourism are positively influenced, especially in rural areas, which is focused on establishing cultural promotion projects that attract external capital to the communities, whether of national or foreign origin. The Julcuy parish of the Jipijapa canton is part of the heritage map of the Manabí province, however, it presents as a problem the lack of cultural promotion that focuses on its natural attributes, flora, fauna and many other riches such as pre-Columbian archeology with its vestiges of the Valdivia, Machalilla and Manteña civilizations, found in the community and sulfur water wells and ancestral caves, among others; This study focuses on the development of a diagnosis for the elaboration of a quality management system (QMS) for the cultural promotion of the Julcuy parish of the Jipijapa canton of the Manabí province, based on the different tourist attractions that this area, using methods such as deductive, inductive, statistical, analytical and techniques such as observation, survey and interview that concludes with a diagnosis to develop a QMS for cultural promotion that would allow visitors to show their cultural heritage in a diversified way and with This will generate new sources of employment in rural communities.

Keywords: Cultural industry, third sector, cultural promotion, quality management system, diagnosis.